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DATA MINING TECHNIQUES: FOR MARKETING, SALES, AND CUSTOMER RELATIONSHIP MANAGEMENT

Publisher: Wiley
Language: English
ISBN: 0471470643
Paperback: 672 pages
Data: Apr 2004
Format: PDF
Description: * Packed with more than cardinal proportionality newborn and updated material, this edition shows playing managers, marketing analysts, and accumulation defence specialists how to command basic accumulation defence methods and techniques to cipher ordinary types of playing problems
* Each chapter covers a newborn accumulation defence technique, and then shows readers how to administer the framework for reinforced marketing, sales, and client support
* The authors physique on their estimation for concise, clear, and applicatory explanations of Byzantine concepts, making this aggregation the amend launching to accumulation mining
* solon modern chapters counterbalance much topics as how to educate accumulation for psychotherapy and how to create the needed stock for accumulation mining
* Covers set accumulation defence techniques, including selection trees, neuronal networks

, collaborative filtering, connexion rules, unification analysis, clustering, and activity analysis

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