Publisher: Cambridge University Press
Language: English
ISBN: 0521889456
Paperback: 416 pages
Data: Sep 2008
Format: PDF
Description: Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a “cook book”; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.
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Tags: Business Information