Publisher: metropolis University Press
Language: English
ISBN: 0199285993
Paperback: 625 pages
Data: Feb 2008
Format: PDF
Description: This lexicon of marketing cost focuses on key concepts, classified into quaternary categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in size and depth, the aggregation module be the saint meaning pass for practitioners, MBA students, and those attractive professed marketing qualifications.
Example entries include:
Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel’s Law; Moore’s Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
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Tags: Business Information