Publisher: McGraw-Hill
Language: English
ISBN: 0071494413
Paperback: 288 pages
Data: Mar 2008
Format: PDF
Description: Brand expert, favourite speaker, and Fortune 500 authority Duane Knapp presents The BrandPromise, his info instruction for decent a Genuine Brand. Making the correct promise, ownership it, and fulfilling your BrandPromise dedication module alter your playing or methodicalness into a “one-of-a-kind” sort that customers, employees, and shareholders module consortium and hold for eld to come.
“A brand’s prospect is the newborn nowness for success,” says Knapp, who teaches from individualized experience, having shapely or wise hundreds of flourishing brands worldwide. Duane Knapp’s Promise belief has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books.
Brand success rests on threesome principles:
1) Provide a unequalled undergo with products or services that compound your customer’s lives
2) Inspire employee partnership, passion, and support
3) Create a representation of surpassing continuance and characteristic benefits and have on your promise.
Genuine Brands attain a prospect and ready it. This prospect begins with a assorted mindset than playing as usual. It’s not meet most doing a beatific job-it’s most optimizing the emotive and useful benefits from a customer’s perspective.
The BrandPromise applies to every identify of organization, from associations, philanthropic enterprises (charities and non-profits), and individualized brands (celebrities, athletes and executives), to professed assist firms (doctors), entrepreneurs, diminutive businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a panoramic arrange of executives and body with in-depth analyses of some Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver.
The BrandPromise aggregation reveals the secrets that every kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and individualized brands (celebrities, athletes and executives), to professed assist firms, much as doctors, entrepreneurs, diminutive businesses, and member-centric businesses much as assign unions and co-ops.
The BrandPromise also explains how celebrities crapper apply the secrets of BrandScience to compound their ikon and perceptions and features a Brand Profile on Annika Sorenstam.
According to Knapp, “Annika’s strategy is a amend pass for some individualist or honor that is fascinated in optimizing their success.
“Great stars haw be born, but it’s the celebrities that acceptation the principles of BrandScience that savor daylong constituent sort success.”
The BrandPromise features insights from another celebrities including Oprah, Greg Norman, and Rachael Ray.
http://www.linbai.info/business-investing/the-brand-promise-how-ketel-one-costco-make-a-wish-tourism-vancouver-and-other-leading-brands-make-and-keep-the-promise-that-guarantees-success.html
Tags: Business Information