A Technique for Producing Ideas

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering ...

A Technique for Producing Ideas

Author: James Young

Publisher: Mcgraw-hill

ISBN: 9780071410946

Page: 64

View: 894

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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A Technique for Producing Ideas
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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this
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This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas. Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs. Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in
A Technique for Producing Ideas
Language: en
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Books about A Technique for Producing Ideas
A Technique For Producing Ideas
Language: en
Pages: 28
Authors: James Webb Young
Categories: Thought and thinking
Type: BOOK - Published: 2019-11-20 - Publisher:

A Technique For Producing Ideas: (A Technique For Getting Ideas) This book is a result of an effort made by us towards making a contribution to the preservation and repair of original classic literature. In an attempt to preserve, improve and recreate the original content, we have worked towards: 1.
A Technique for Producing Ideas
Language: en
Pages: 62
Authors: James Webb Young
Categories: Creative ability
Type: BOOK - Published: 1997 - Publisher: Contemporary Books

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this