Related Books:

Advanced Customer Analytics
Language: en
Pages: 272
Authors: Mike Grigsby
Categories: Business & Economics
Type: BOOK - Published: 2016-11-28 - Publisher:

Books about Advanced Customer Analytics
Advanced Customer Analytics
Language: en
Pages: 264
Authors: Mike Grigsby
Categories: Business & Economics
Type: BOOK - Published: 2016-10-03 - Publisher: Kogan Page Publishers

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management
Advanced Customer Analytics
Language: en
Pages: 8
Authors: Mike Grigsby
Categories: Branding (Marketing)
Type: BOOK - Published: 2017 - Publisher:

Books about Advanced Customer Analytics
Customer Accounting
Language: en
Pages: 87
Authors: Massimiliano Bonacchi, Paolo Perego
Categories: Business & Economics
Type: BOOK - Published: 2018-11-04 - Publisher: Springer

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of
Managing Customer Relationships
Language: en
Pages: 560
Authors: Don Peppers, Martha Rogers
Categories: Business & Economics
Type: BOOK - Published: 2004-04-28 - Publisher: John Wiley & Sons

In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial