Barrel Aged Stout and Selling Out

Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war.

Barrel Aged Stout and Selling Out

Author: Josh Noel

Publisher: Chicago Review Press

ISBN: 1613737246

Page: 400

View: 855

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

Related Books:

Barrel-Aged Stout and Selling Out
Language: en
Pages: 400
Authors: Josh Noel
Categories: Business & Economics
Type: BOOK - Published: 2018-06-01 - Publisher: Chicago Review Press

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two
Pilsner
Language: en
Pages: 304
Authors: Tom Acitelli
Categories: Cooking
Type: BOOK - Published: 2020-08-04 - Publisher: Chicago Review Press

On the night of April 17, 1945, Allied planes dropped 111 bombs on the Burghers' Brewery in Pilsen, Czechoslovakia, destroying much of the birthplace of pilsner, the world's most popular beer style and the best-selling alcoholic beverage of all time. Still, workers at the brewery would rally so they could
Craft: An Argument
Language: en
Pages: 208
Authors: Pete Brown
Categories: Cooking
Type: BOOK - Published: 2020-06-25 - Publisher: Storm Lantern Publications

The craft beer boom is the biggest thing to hit brewing and drinking for more than a generation. What started off as a small band of idealistic hobby brewers is now a multi-billion-dollar global industry, but even its most passionate fans can’t actually agree what ‘craft beer’ is, with some
Jeff Herman's Guide to Book Publishers, Editors & Literary Agents, 28th edition
Language: en
Pages: 544
Authors: Jeff Herman
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-10-19 - Publisher: New World Library

If You Want to Get Published, Read This Book! Jeff Herman’s Guide is the writer’s best friend. The 28th edition, updated for 2019, includes strategies to finding your way through today’s field of publishers, editors, and agents. Get the most up-to-date information on the who’s who in publishing: The best
The Beer Bible: Second Edition
Language: en
Pages: 656
Authors: Jeff Alworth
Categories: Cooking
Type: BOOK - Published: 2021-09-28 - Publisher: Workman Publishing

The most comprehensive guide to the world of beer, with everything you need to know bout what to drink, where, when and why. “The ultimate guide.” —Sports Illustrated Imagine sitting in your favorite pub with a good friend who just happens to have won a TACP Award—a major culinary accolade—for