Building a History

The story of these beloved bricks and the people who built an empire with them.

Building a History

Author: Sarah Herman

Publisher: Grub Street Publishers

ISBN: 1783408049

Page: 320

View: 966

The story of these beloved bricks and the people who built an empire with them. From its inception in the early 1930s right up until today, the LEGO Group’s history is as colorful as the toys it makes. Few other playthings share the LEGO brand’s creative spirit, educational benefits, resilience, quality, and universal appeal. This history charts the birth of the LEGO Group from the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The company’s growing catalogue of products—including the earliest wooden toys, plastic bricks, play themes and other building systems such as DUPLO, Technic, and MINDSTORMS—are chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games. Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first century children, and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. Building a History will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).

Related Books:

Building a History
Language: en
Pages: 320
Authors: Sarah Herman
Categories: History
Type: BOOK - Published: 2012-07-09 - Publisher: Grub Street Publishers

The story of these beloved bricks and the people who built an empire with them. From its inception in the early 1930s right up until today, the LEGO Group’s history is as colorful as the toys it makes. Few other playthings share the LEGO brand’s creative spirit, educational benefits, resilience,
LEGO Studies
Language: en
Pages: 294
Authors: Mark J.P. Wolf
Categories: Social Science
Type: BOOK - Published: 2014-11-13 - Publisher: Routledge

Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL
Brick by Brick
Language: en
Pages: 320
Authors: David Robertson, Bill Breen
Categories: Business & Economics
Type: BOOK - Published: 2013-06-25 - Publisher: Currency

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began
Building a Global Learning Organization
Language: en
Pages: 237
Authors: Patrick Graupp, Gitte Jakobsen, John Vellema
Categories: Business & Economics
Type: BOOK - Published: 2017-07-27 - Publisher: CRC Press

Building a Global Learning Organization: Using TWI to Succeed with Strategic Workforce Expansion in the LEGO Group describes how a multinational company developed a global structure for learning based on the TWI (Training Within Industry) program to create and sustain standardized work across multiple language and cultural platforms. In this
A Million Little Bricks
Language: en
Pages: 320
Authors: Sarah Herman
Categories: Business & Economics
Type: BOOK - Published: 2012-11-13 - Publisher: Simon and Schuster

Toy of the Year, Toy of the Century, Greatest Toy of All Time . . . there aren't many titles that haven’t been bestowed on LEGO toys, and it’s not hard to see why. From its inception in the early 1930s right up until today, the LEGO Group’s history is