Although it goes largely unrecognised in the literature, city branding is only one part of city marketing as a whole. As well as city branding activities, city marketing includes all those sectoral marketing activities where the place ...
Author: John Heeley
Publisher: Goodfellow Publishers Ltd
Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR series provides accessible and structured overviews to all areas of research in the broadly defined subject of tourism with links to original sources of information, sites, books and journals as well as a complete glossary of terms, allowing the reader to research as deeply as they wish. Available instantly as downloads, each review provides the equivalent of 30-40 printed pages in an interactive PDF format. All of the reviews are academically rigorous and immensely readable. References are highlighted throughout the text of each review and links are embedded throughout so that the reader can save time by drilling down to the cited sources through their library’s electronic journals portal as soon as they come across the citation in the review.