City Branding

Although it goes largely unrecognised in the literature, city branding is only one part of city marketing as a whole. As well as city branding activities, city marketing includes all those sectoral marketing activities where the place ...

City Branding

Author: John Heeley

Publisher: Goodfellow Publishers Ltd

ISBN: 1906884358

Page: 35

View: 282

Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR series provides accessible and structured overviews to all areas of research in the broadly defined subject of tourism with links to original sources of information, sites, books and journals as well as a complete glossary of terms, allowing the reader to research as deeply as they wish. Available instantly as downloads, each review provides the equivalent of 30-40 printed pages in an interactive PDF format. All of the reviews are academically rigorous and immensely readable. References are highlighted throughout the text of each review and links are embedded throughout so that the reader can save time by drilling down to the cited sources through their library’s electronic journals portal as soon as they come across the citation in the review.

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City Branding
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Pages: 239
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Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice
City Branding
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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
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Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding:
City Branding
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City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desirable as a business location, tourist destination or a place to live. As Kavaratzis states, “The beginning lies in the realization that all encounters with