Marketing

( Las ventas de bagels en Nueva Orléans se triplicaron una vez que Starbucks comenzó a tostarlos . ) ... Básicamente , a Starbucks le gustaría aumentar el consumo de sus clientes actuales y atraer los clientes de la competencia a los ...

Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

ISBN: 9789702604006

Page: 627

View: 774

This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other

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Intended as an introductory course, this text contains updated institutional material, international in scope, & the effects of electronic commerce. It provides tips, Q & A's and special features, and is Web-site supported.