Competing Against Luck

This book carefully lays down the authors’ provocative framework, providing a comprehensive explanation of the theory, why it’s predictive, and, most important, how to use it to improve innovation in the real world.

Competing Against Luck

Author: Clayton M. Christensen

Publisher: HarperCollins

ISBN: 0062435639

Page: 288

View: 284

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

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Competing Against Luck
Language: en
Pages: 288
Authors: Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: HarperCollins

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how
Competing Against Luck
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Authors: Clayton M. Christensen, Taddy Hall, Karen Dillon, David Duncan
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Books about Competing Against Luck
SUMMARY - Competing Against Luck: The Story Of Innovation And Customer Choice By Clayton M. Christensen, Karen Dillon, Taddy Hall And David S. Duncan
Language: en
Pages: 35
Authors: Shortcut Edition
Categories: Business & Economics
Type: BOOK - Published: 2021-06-02 - Publisher: Shortcut Edition

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover that a product or service must first and foremost serve a purpose, that of satisfying the consumer's
Summary of Competing Against Luck
Language: en
Pages:
Authors: Shortcut Edition
Categories: Business
Type: BOOK - Published: 2019 - Publisher:

The must-read summary of Clayton M. Christensen’s book: "Competing Against Luck". The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are
Summary, Analysis and Review of Clayton M. Christensen's and et al Competing Against Luck by Instaread
Language: en
Pages: 39
Authors: Instaread
Categories: Study Aids
Type: BOOK - Published: 2016-10-24 - Publisher: Instaread

Summary, Analysis & Review of Clayton M. Christensen’s, Karen Dillon’s, Taddy Hall’s, & David S. Duncan’s Competing Against Luck by Instaread Preview: Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even