Covert Cows and Chick fil A

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Covert Cows and Chick fil A

Author: Steve Robinson

Publisher: Thomas Nelson

ISBN: 1400213193

Page: 224

View: 342

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Related Books:

Covert Cows and Chick-fil-A
Language: en
Pages: 224
Authors: Steve Robinson
Categories: Business & Economics
Type: BOOK - Published: 2019-06-11 - Publisher: Thomas Nelson

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching
WELL DONE
Language: en
Pages:
Authors: Ken Gosnell
Categories: Business & Economics
Type: BOOK - Published: 2020-10-06 - Publisher: Morgan James Publishing

Well Done provides any business leader insights on how to strive for excellence in building their business and ordering their life. Although the phrase “Well Done” has a noble connotation to it, many business leaders, including Ken Gosnell, have a difficult time describing and defining what those words look like
The Magic of Customer Service
Language: en
Pages: 136
Authors: Mike Toy
Categories: Business & Economics
Type: BOOK - Published: 2020-08-29 - Publisher: Independently Published

Simple Ways to Attract and Keep Customers What would your business or company be like if people were loyal to you and your brand? Have you dreamed of winning the hearts of customers, but you feared you lacked The Magic of Customer Service? The truth about exceptional customer service is
The Magic of Management
Language: en
Pages: 134
Authors: Mike Toy
Categories: Business & Economics
Type: BOOK - Published: 2020-08-29 - Publisher: Independently Published

Seldom Revealed Insights to Bring Out the Best in Others If your people were bigger, better, and stronger how would that impact you today? Ever ponder what it takes to maximize the potential of those around you, but you feared you lacked The Magic of Management? The way amazing management
The Magic of Culture
Language: en
Pages: 150
Authors: Mike Toy
Categories: Business & Economics
Type: BOOK - Published: 2020-08-29 - Publisher:

Develop a Culture that's the Envy of Others What would it take to create the best situation possible for you and your team? Have you wondered how to raise up a powerful team, but you feared you lacked The Magic of Culture? The truth about developing world class culture may