Event Planning and Management

This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk ...

Event Planning and Management

Author: Ruth Dowson

Publisher: Kogan Page Publishers

ISBN: 0749483326

Page: 368

View: 337

Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.

Related Books:

Event Planning and Management
Language: en
Pages: 328
Authors: Ruth Dowson, David Bassett
Categories: Business & Economics
Type: BOOK - Published: 2015-09-03 - Publisher: Kogan Page Publishers

The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical
Event Planning and Management
Language: en
Pages: 368
Authors: Ruth Dowson, David Bassett
Categories: Reference
Type: BOOK - Published: 2018-11-03 - Publisher: Kogan Page Publishers

Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event
Wedding Planning and Management
Language: en
Pages: 524
Authors: Maggie Daniels, Carrie Wosicki
Categories: Business & Economics
Type: BOOK - Published: 2013-11-12 - Publisher: Routledge

Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations,
Event Management For Dummies
Language: en
Pages: 318
Authors: Laura Capell
Categories: Business & Economics
Type: BOOK - Published: 2013-11-04 - Publisher: John Wiley & Sons

Provides information covering all aspects of event planning, including budgeting, scheduling, promotion, and location, and offers expert tips, hints, and checklists.
Simplified Events Management
Language: en
Pages: 288
Authors: Prof. Dc Vashishth
Categories: Reference
Type: BOOK - Published: 2020-07-10 - Publisher: OrangeBooks Publication

The book explores the key elements of Event management, beginning with an overview of event management operations, the book discusses in detail management of event planning, key concepts of event, advantages and disadvantages, elements and design, event infrastructure, objectives of the event, Event Feasibility, Legal Compliance, marketing, promotion, financial management,