Fashion Entrepreneurship

"This is a useful step-by-step guide for starting your own apparel boutique or online business.

Fashion Entrepreneurship

Author: Michele M. Granger

Publisher: Fairchild Books

ISBN: 1501331612

Page: 320

View: 737

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, US Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas. STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Download sample forms and templates for business plan development - Practice your skills with assignments tailored for each chapter PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501334245.

Related Books:

Fashion Entrepreneurship
Language: en
Pages: 320
Authors: Michele M. Granger, Tina M. Sterling, Ann Cantrell
Categories: Business & Economics
Type: BOOK - Published: 2019-02-07 - Publisher: Fairchild Books

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, US Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with
Fashion Entrepreneurship
Language: en
Pages: 392
Authors: Michele M. Granger, Tina M. Sterling
Categories: Design
Type: BOOK - Published: 2011-08-31 - Publisher: Fairchild Books

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store
Fashion Entrepreneur
Language: en
Pages: 175
Authors: Sandra Burke
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Burke Pub

A guide to setting up and running a successful fashion business provides advice on marketing, financing, business planning, product design, and branding, and includes updated information on online businesses and social media.
Fashion Entrepreneurship
Language: en
Pages: 256
Authors: Neri Karra
Categories: Business & Economics
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus
Fashion Entrepreneurship + Studio Access Card
Language: en
Pages:
Authors: Michele M. Granger, Tina M. Sterling
Categories: Business & Economics
Type: BOOK - Published: 2015-07-02 - Publisher: Fairchild Books

Written by entrepreneurs, for entrepreneurs, "Fashion Entrepreneurship: Retail Business Planning," 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store