Public Relations Lookbook

Between then and now, why not save a lot of money without compromising one of the most crucial aspects of marketing, and successfully launch your own PR campaign? This e-book will teach you how!

Public Relations Lookbook

Author: Keisha McCotry

Publisher: Keisha McCotry

ISBN:

Page:

View: 251

Public Relations Lookbook breaks down the basic principles and practices of fashion public relations. What it is, how it is done, and, most importantly, how it can be implemented by YOU… without hiring experts. From writing press materials, to media relations, to utilizing social media to promote your business, this e-book explains it all and provides simple how-tos, helping you to secure media coverage and build your brand. What many PR agencies or publicists won’t tell you is that while everyone and everything can benefit from good PR, small fashion lines don’t always need to hire an expert, and can actually create and sustain their very own PR program. Until you are ready to bring on the pros, save some money and do the PR yourself. Between then and now, why not save a lot of money without compromising one of the most crucial aspects of marketing, and successfully launch your own PR campaign? This e-book will teach you how!

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