Introduction to Algorithmic Marketing

The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.

Introduction to Algorithmic Marketing

Author: Ilya Katsov

Publisher:

ISBN: 9780692989043

Page: 506

View: 737

A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.

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