Leading Digital Strategy

This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen.

Leading Digital Strategy

Author: Christopher Bones

Publisher: Kogan Page Publishers

ISBN: 074947310X

Page: 240

View: 378

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change.

Related Books:

Leading Digital Strategy
Language: en
Pages: 240
Authors: Christopher Bones, James Hammersley
Categories: Business & Economics
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make
HBR's 10 Must Reads on Leading Digital Transformation (with bonus article
Language: en
Pages: 208
Authors: Harvard Business Review, Michael E. Porter, Rita Gunther McGrath, Thomas H. Davenport, Marco Iansiti
Categories: Business & Economics
Type: BOOK - Published: 2021-09-07 - Publisher: Harvard Business Press

Become a digital-first organization—and avoid disruption. If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers
Leading Digital
Language: en
Pages: 292
Authors: George Westerman, Didier Bonnet, Andrew McAfee
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Harvard Business Press

"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought
Digital Strategy
Language: en
Pages: 174
Authors: Alexander Rauser
Categories: Business & Economics
Type: BOOK - Published: 2016-03-12 - Publisher: Createspace Independent Publishing Platform

Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today's fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you're in business today,
ITIL® 4 Leader Digital and IT Strategy (DITS) Courseware
Language: en
Pages: 328
Authors: Van Haren Learning Solutions
Categories: Education
Type: BOOK - Published: 2020-12-01 - Publisher: Van Haren

ITIL® 4 Leader Digital and IT Strategy (DITS) Courseware. ITIL® 4 DITS Is one of the two Strategic Leader (ITIL SL) modules. This module will concentrate on the alignment of digital business strategy with IT strategy. The module also incorporates how disruption from new technologies are impacting businesses in every