Marketing for Scientists

Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Marketing for Scientists

Author: Marc J. Kuchner

Publisher: Island Press

ISBN: 1610911733

Page: 248

View: 152

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Related Books:

Marketing for Scientists
Language: un
Pages: 248
Authors: Marc J. Kuchner
Categories: Science
Type: BOOK - Published: 2012-06-22 - Publisher: Island Press

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to
Management for Scientists
Language: en
Pages: 232
Authors: Robert B. Mellor
Categories: Business & Economics
Type: BOOK - Published: 2019-03-19 - Publisher: Emerald Group Publishing

Management for Scientists explores the core theories and practices in management studies today in a context applicable to those working in the scientific industries. Chapters feature a range of real-world examples presented by experienced scientists with strategic and economic business expertise.
Marketing for Scientists
Language: un
Pages: 88
Authors: C. J. Locke
Categories: Business & Economics
Type: BOOK - Published: 2020-01-21 - Publisher:

Marketing for Scientists,Expand your network by increasing your personal brand: is a book written by the personal brand expert C.J. Locke for all the musicians out there who want to change their career.In this book you will learn in a simple and directly applicable way the main online and offline
Social Media for Scientific Institutions
Language: un
Pages: 117
Authors: Daniel Hurrle, Julia Postatny
Categories: Business & Economics
Type: BOOK - Published: 2015-01-30 - Publisher: Springer

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive
Selling Science
Language: un
Pages: 116
Authors: Judge Steven, Lucas Richard
Categories: Business & Economics
Type: BOOK - Published: 2018-08-30 - Publisher: World Scientific

Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and