Marketing of High Technology Products and Innovations Pearson New International Edition

This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Marketing of High Technology Products and Innovations  Pearson New International Edition

Author: Jakki J. Mohr

Publisher: Pearson Higher Ed

ISBN: 1292054530

Page: 552

View: 183

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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