Marketing Your Event Planning Business

This book tells you all you need to know to market your business and build your client base in good times and bad.

Marketing Your Event Planning Business

Author: Judy Allen

Publisher: John Wiley & Sons

ISBN: 0470963824

Page: 246

View: 134

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.

Related Books:

Marketing Your Event Planning Business
Language: en
Pages: 246
Authors: Judy Allen
Categories: Business & Economics
Type: BOOK - Published: 2010-05-20 - Publisher: John Wiley & Sons

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events,
Start Your Own Event Planning Business
Language: en
Pages: 172
Authors: The Staff of Entrepreneur Media, Cheryl Kimball
Categories: Business & Economics
Type: BOOK - Published: 2015-04-20 - Publisher: Entrepreneur Press

START YOUR OWN EVENT PLANNING BUSINESS AND CELEBRATE ALL THE WAY TO THE BANK! Weddings, graduations, birthday parties, anniversaries, and conferences—what do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you. Take your passion for event planning to
Marketing Your Event Planning Business
Language: en
Pages:
Authors: The Staff of Entrepreneur Media, Cheryl Kimball
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher:

Books about Marketing Your Event Planning Business
Event Planning
Language: en
Pages: 448
Authors: Judy Allen
Categories: Business & Economics
Type: BOOK - Published: 2009-04-16 - Publisher: John Wiley & Sons

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies
Confessions of an Event Planner
Language: en
Pages: 320
Authors: Judy Allen
Categories: Business & Economics
Type: BOOK - Published: 2009-08-26 - Publisher: John Wiley & Sons

For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an “apprenticeship in a book.” This insider’s guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients. While other books, college