Scientific Advertising

" The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring.

Scientific Advertising

Author: Claude Hopkins

Publisher:

ISBN: 9781614279235

Page: 116

View: 185

Related Books:

Scientific Advertising
Language: en
Pages: 116
Authors: Claude Hopkins
Categories: Business & Economics
Type: BOOK - Published: 2016-01-22 - Publisher:

Books about Scientific Advertising
Scientific Advertising
Language: en
Pages: 126
Authors: Claude C. Hopkins
Categories: Business & Economics
Type: BOOK - Published: 2015-08-30 - Publisher: CreateSpace

Understand and use the concepts of successful advertising Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest. In this powerful book he explains the process to get (and measure) results from
Scientific Advertising
Language: en
Pages: 92
Authors: Claude C. Hopkins
Categories: Business & Economics
Type: BOOK - Published: 2007-12-01 - Publisher: Cosimo, Inc.

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president
Scientific Advertising
Language: en
Pages: 106
Authors: Claude Hopkins
Categories: Business & Economics
Type: BOOK - Published: 2019-03-22 - Publisher: Independently Published

With this edition of Claude Hopkins' classic 1923 book Scientific Advertising, you can rest assured that it is error-free. This print edition contains the complete and unabridged text from the original 1923 Library of Congress publication of Claude Hopkins' classic book Scientific Advertising. Each word of the 1923 Library of
My Life in Advertising and Scientific Advertising
Language: en
Pages: 318
Authors: Claude C. Hopkins
Categories: Biography & Autobiography
Type: BOOK - Published: 1998 - Publisher: McGraw-Hill

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.