Selling Naked

If you're a marketer interested in selling naked, how do you counter such concerns when your audience of corporate funders raises them? It's not easy—as I've noted, selling naked is hard for branded manufacturers.

Selling Naked

Author: Jesse Horwitz

Publisher: Currency

ISBN: 1984826271

Page: 304

View: 848

“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Related Books:

Selling Naked
Language: en
Pages: 304
Authors: Jesse Horwitz
Categories: Business & Economics
Type: BOOK - Published: 2020-02-18 - Publisher: Currency

“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native
The Naked Salesperson
Language: en
Pages: 240
Authors: Renee Walkup, Sandra McKee
Categories: Business & Economics
Type: BOOK - Published: 2009-12-18 - Publisher: Simon and Schuster

Forget that nightmare about standing in front of a conference room, giving a pitch in the nude. With The Naked Salesperson, you'll learn how to become so confident giving sales presentations that you'll never fear a pitch again. Inside, Renée Walkup, founder of SalesPEAK, Inc., and Sandra McKee show you
McMillan on Options
Language: en
Pages: 672
Authors: Lawrence G. McMillan
Categories: Business & Economics
Type: BOOK - Published: 2011-02-15 - Publisher: John Wiley & Sons

Legendary trader Larry McMillan does it-again-offering his personal options strategies for consistently enhancing trading profits Larry McMillan's name is virtually synonymous with options. This "Trader's Hall of Fame" recipient first shared his personal options strategies and techniques in the original McMillan on Options. Now, in a revised and Second Edition,
High-Powered Investing All-In-One For Dummies
Language: en
Pages: 792
Authors: Amine Bouchentouf, Brian Dolan, Joe Duarte, Mark Galant, Ann C. Logue, Paul Mladjenovic, Kerry Pechter, Barbara Rockefeller, Peter J. Sander, Russell Wild
Categories: Business & Economics
Type: BOOK - Published: 2011-02-08 - Publisher: John Wiley & Sons

Books about High-Powered Investing All-In-One For Dummies
The Smart Investor's Money Machine
Language: en
Pages: 224
Authors: Bill Kraft
Categories: Business & Economics
Type: BOOK - Published: 2009-04-03 - Publisher: John Wiley & Sons

Books about The Smart Investor's Money Machine