Selling the Invisible

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into ...

Selling the Invisible

Author: Harry Beckwith

Publisher: Hachette UK

ISBN: 0446930032

Page: 272

View: 245

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

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What Clients Love
Language: en
Pages: 304
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Type: BOOK - Published: 2003-01-02 - Publisher: Hachette UK

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to
You, Inc.
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Authors: Harry Beckwith, Christine Clifford Beckwith
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2014-07-02 - Publisher: Business Plus

Harry Beckwith, the bestselling author of the classic "Selling the Invisible," reveals how the secret to selling is to sell oneself first.