Shopping with Freud

What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis.

Shopping with Freud

Author: Rachel Bowlby

Publisher: Routledge

ISBN: 1134928726

Page: 144

View: 964

What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis. Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.

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