Speechwriting

This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Speechwriting

Author: Simon Lancaster

Publisher: The Crowood Press

ISBN: 0719828686

Page: 288

View: 948

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Related Books:

Speechwriting
Language: en
Pages: 288
Authors: Simon Lancaster
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-08-10 - Publisher: The Crowood Press

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing
Speechwriting in Theory and Practice
Language: en
Pages: 202
Authors: Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
Categories: Political Science
Type: BOOK - Published: 2019-03-14 - Publisher: Springer

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of
Presidential Speechwriting
Language: en
Pages: 248
Authors: Kurt Ritter, Martin J. Medhurst
Categories: Political Science
Type: BOOK - Published: 2004-03-15 - Publisher: Texas A&M University Press

The rise of the media presidency through radio and television broadcasts has heightened the visibility and importance of presidential speeches in determining the effectiveness and popularity of the President of the United States. Not surprisingly, this development has also witnessed the rise of professional speechwriters to craft the words the
Speechwriting in Perspective
Language: en
Pages: 22
Authors: Thomas A. Neale
Categories: Political Science
Type: BOOK - Published: 2011-04 - Publisher: DIANE Publishing

This report has been compiled for congressional speechwriters but will be informative for anyone writing a speech. Contents: (1) Intro.; (2) Writing for the Spoken Word: The Distinctive Task of the Speechwriter; Repetition and Variation; Cadence and Balance; Sentence Variation; Imagery; (3) Audience Analysis; Demographics; Audience Size; Degree of Political
Speechwriting Lessons from the Masters
Language: en
Pages:
Authors: Thomas A. Neale
Categories: Political Science
Type: BOOK - Published: - Publisher: Rex Bookstore, Inc.

Books about Speechwriting Lessons from the Masters