The Publishing Business

The Teach Yourself series was launched in 1938 and grew rapidly in response to wartime needs. It now includes over 500 titles, from Arabic and ... Further resources Athill, D. (2002), Stet: An Editor's Life, New York: Grove/Atlantic.

The Publishing Business

Author: Kelvin Smith

Publisher: Bloomsbury Publishing

ISBN: 1474249531

Page: 224

View: 947

The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.

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