The 22 Immutable Laws of Marketing

Ries and Trout share their rules for certain successes in the world of marketing.

The 22 Immutable Laws of Marketing

Author: Al Ries

Publisher: Profile Books(GB)

ISBN: 9781861976109

Page: 160

View: 144

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

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