The Service Innovation Handbook

Shows how understanding user and customer experiences by analyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services.

The Service Innovation Handbook

Author: Lucy Kimbell

Publisher: BIS Publishers

ISBN: 9789063693534

Page: 240

View: 673

Shows how understanding user and customer experiences by analyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services. Focuses on the early stages of a design project and discusses conceptual and practical challenges involved in creating service ecosystems that address organizational and societal issues. Includes examples from start-ups, big corporations, policy contexts and social innovation.

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