Related Books:

Understanding Media
Language: en
Pages: 359
Authors: Marshall McLuhan
Categories: Communication
Type: BOOK - Published: 1964 - Publisher: New York : McGraw-Hill

McLuhan's view of a media-sculpted society of the future.
Understanding Media, Today
Language: en
Pages: 183
Authors: Matteo Ciastellardi, Emanuela Patti
Categories: Social Science
Type: BOOK - Published: 2011-12-01 - Publisher: Editorial UOC

Books about Understanding Media, Today
Understanding Media Policies
Language: en
Pages: 284
Authors: E. Psychogiopoulou
Categories: Social Science
Type: BOOK - Published: 2012-08-21 - Publisher: Springer

Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.
Understanding Media Semiotics
Language: en
Pages: 312
Authors: Marcel Danesi
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-11-15 - Publisher: Bloomsbury Publishing

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth
Understanding Media Economics
Language: en
Pages: 184
Authors: Gillian Doyle
Categories: Social Science
Type: BOOK - Published: 2002-05-24 - Publisher: SAGE

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide