Videocracy

In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, ...

Videocracy

Author: Kevin Allocca

Publisher: Bloomsbury Publishing USA

ISBN: 1632866765

Page: 352

View: 664

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.

Related Books:

Videocracy
Language: en
Pages: 352
Authors: Kevin Allocca
Categories: Social Science
Type: BOOK - Published: 2018-01-23 - Publisher: Bloomsbury Publishing USA

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin
Brave New Words
Language: en
Pages: 192
Authors: Jo Glanville, Index On Censorship
Categories: Social Science
Type: BOOK - Published: 2010-03-25 - Publisher: SAGE Publications Ltd

Winner 2008 Amnesty International Consumer Magazine of the Year About This Issue The internet has not only been a revolution for free speech - it's reinvented censorship. Cyber utopia has brought with it new forms of control - and it's not just authoritarian regimes that are limiting access to what
Directory of World Cinema
Language: en
Pages: 296
Authors: Louis Bayman
Categories: Art
Type: BOOK - Published: 2011 - Publisher: Intellect Books

While Italian cinema has long been popular with international audiences, a surprising unfamiliarity remains regarding the rich traditions from which its most fascinating moments arose. Directory of World Cinema: Italy aims to offer a wide film and cultural context for Italian cinema’s key aspects, from political radicalism to opera, from
Political Journalism
Language: en
Pages: 272
Authors: Raymond Kuhn, Erik Neveu
Categories: Political Science
Type: BOOK - Published: 2003-08-29 - Publisher: Routledge

Political Journalism explores practices of political journalism, ranging from American 'civic journalism' to the press corps covering the European Union in Brussels, from Bangkok newsrooms to French and Italian scandal hunters. Challenging both the 'mediamalaise' thesis and the notion of the journalist as the faithful servant of democracy, it explores
Vilfredo Pareto
Language: en
Pages: 214
Authors: Joseph V. Femia, Alasdair J. Marshall
Categories: Social Science
Type: BOOK - Published: 2016-02-11 - Publisher: Routledge

This collection examines the work of the Italian economist and social theorist Vilfredo Pareto, highlighting the extraordinary scope of his thought, which covers a vast range of academic disciplines. The volume underlines the enduring and contemporary relevance of Pareto's ideas on a bewildering variety of topics; while illuminating his attempt